Commercialisation Opportunity

Ready for strategic commercial development following years of design, testing, and modelling.

Key Market Indicators
$30B
Annual Ad Spend (TAM)
$17B
Serviceable Available Market (SAM)
~$170M
Serviceable Obtainable Market (SOM)
2.7M+
SMEs Competing
99%
Ad Providers Offer No ROI Guarantee
Guaranteed
ROI via FreeWords®
Cost-of-Living Relief

Cost-of-Living Relief: Funded by Business, Not Taxpayers

Cost-of-Living Relief

This initiative has been shared with the federal government and opposition without reply. It is not a government program or protest. Nor is it a pitch for funding, a loyalty, discount or rewards program.

It is an IP-protected new value-exchange model built on defined commercial mechanics seeking the right execution partner.

Drivebuys® is part of a hybrid AdTech + cost-of-living ecosystem delivering meaningful relief to households while helping SMEs grow, funded entirely through a Pay-Per-Sale advertising model.

Explainer Video

Strategic execution details, commercial logic and capital pathway insights are outlined below the Explainer Video.

The Problem

Two Realities. Zero Connection.

Australians are facing sustained cost-of-living pressure. Fuel, electricity, and everyday household expenses continue to rise.

At the same time, small and medium-sized businesses are spending billions each year on advertising, often with no guaranteed return on investment.

Cost-of-Living Relief

These two realities exist in parallel.

One is defined by growing household financial pressure, the other by substantial commercial advertising expenditure.

Yet despite their scale, they remain completely disconnected.

Households need real savings

SMEs need reliable customers

Yet the two have never been structurally connected.

Until now.

The Solution

Drivebuys® + FreeWords®

Drivebuys® is the consumer savings engine powered by FreeWords®, a Pay-Per-Sale advertising platform for SMEs.

Together, they form a closed-loop ecosystem: SMEs fund customer acquisition only after a sale, consumers receive fuel or electricity savings, and two national corporate partners (one in fuel and one in electricity) help operate and scale the ecosystem.

Commercial Mechanics

Re-Engineered Commercial Mechanics

Drivebuys® and FreeWords® apply proven value-exchange mechanics seen in platforms such as:

Google Ads Qantas Frequent Flyer Flybuys Gumtree Afterpay

These familiar commercial models have been re-engineered into a single ecosystem designed to benefit SMEs, households, and strategic corporate partners simultaneously.

How It Works

How The Ecosystem Works

Cost-of-Living Relief
01

SMEs advertise risk-free

Only pay a predetermined amount of their choosing when a verified sale occurs.

02

Members receive savings

Accumulate fuel or energy credits from everyday spending.

03

Two corporate partners capture scale.

Two downstream corporate partners stand to gain significant strategic and financial upside from national rollout — creating a logical Series A and Series B funding pathway once execution milestones are met.

The result is a self-funding savings engine.

Execution Readiness

Execution Readiness Snapshot

Commercial model defined and financially modelled

Core workflows mapped across SME, consumer, and corporate partner layers

IP protection framework established

MVP architecture scoped by Australian engineering team

Development breakdown and cost estimate completed

Execution-partner structure defined

Household Impact

Household Impact

Cost-of-Living Relief

Up to $1 per litre in fuel savings and, depending on partnership structures, potentially up to $2 per litre equivalent across fuel or electricity.

This is recurring cost-of-living relief funded through normal commerce, not taxpayer subsidies.

SME Impact

SME Impact

Australia's total ad revenue was $29.9 billion with digital platforms growing to $17.1 billion and over 2.7 million SMEs competing for visibility.

Most advertising today is speculative.

FreeWords® offers:

Risk-free, Pay-Per-Sale advertising

Guaranteed ROI logic

Instead of the usual 10% off, 50% off, etc., businesses can differentiate themselves by offering consumers 20 cents, 40 cents, or more per litre off fuel, or the electricity equivalent.

Strategic Partners

Strategic Partner Opportunity

Drivebuys® is designed to be executed by one strategic operating partner, working alongside two national corporate partners, one fuel supplier and one electricity provider, who become the ultimate beneficiaries of the ecosystem.

The opportunity for these corporate partners includes:

Exclusive category participation

A new recurring revenue engine

Increased customer frequency and spend

National brand goodwill

This is a platform-scale opportunity, not a campaign.

For Operators

Designed for a Strategic Operator

Drivebuys® is not a startup seeking funding. It is a commercially defined ecosystem seeking the right execution partner to build, launch, and scale it nationally.

The founder's role is product-model originator and strategic contributor, while execution leadership sits with the operating partner.

Founder Note

A Note from the Founder

Drivebuys® + FreeWords® were developed by Australian founder Ivan John Despot.

The commercial mechanics are defined, workflows mapped, IP protected, and a phased MVP build has already been scoped and costed by Ether Software , the Australian engineering team supporting this ecosystem’s development.

Detailed commercial and technical mechanics are shared only under NDA with bona fide execution partners.

Execution will occur through commercial partnership, not politics.

The challenge is not the idea.

The challenge is execution.

If you are a savvy business operator, corporate innovator, or strategic entrepreneur who recognises the commercial potential of this ecosystem, you're invited to connect.

Confidential briefings available under NDA.

Connect

Execution Partner Enquiry

Connect with the Founder.

Detailed commercial and technical information is shared under NDA with bona fide partners.